The biological approach assumes that behaviour, cognition, and emotions:
- are controlled by biological systems and processes such as hormones and genes.
- can be investigated by manipulating and measuring biological responses, such as eye movements and brain activity.
The cognitive approach assumes that:
- behaviour and emotions can be explained in terms of cognitive processes such as language, thinking and memory.
- similarities and differences between people can be understood in terms of individual cognition.
The learning approach assumes that:
- conditioning helps to explain changes in behaviour.
- social learning helps to explain changes in behaviour.
The social approach assumes that:
- behaviour, cognitions, and emotions can be influenced by other individuals.
- behaviour, cognitions, and emotions can be influenced by group or social contexts.