Approaches

Biological Approach
The biological approach assumes that behaviour, cognition, and emotions:

1. are controlled by biological systems and processes such as hormones and genes.
2. can be investigated by manipulating and measuring biological responses, such as eye movements and brain activity.

Cognitive Approach
The cognitive approach assumes that:

1. behaviour and emotions can be explained in terms of cognitive processes such as language, thinking and memory.
2. similarities and differences between people can be understood in terms of individual cognition.

Learning Approach
The learning approach assumes that:

1. conditioning helps to explain changes in behaviour.
2. social learning helps to explain changes in behaviour.

Social Approach
The social approach assumes that:

1. behaviour, cognitions, and emotions can be influenced by other individuals.
2. behaviour, cognitions, and emotions can be influenced by group or social contexts.